The Space Toast Pages

Matthew Rasmussen's journal of journals on various topics of interest, published here, there or somewhere since 1999.

The Fetish Diary: American Apparel

File Under: /about/fetish

Consider American Apparel. Notice something: The clothing is hideous. Ill-fitting, lumpy, revealing of the wrong aspects of the anatomy, short-changing the best, whoring the remainder. A retro among many retros, that recalls nothing more than a bad Sigourney Weaver movie from the '80s. You would think that this brand was a failure, a joke.

But you would be wrong.

American Apparel is not a clothing company, but a sprawling meta artwork. The Millenial Era expression of one man's antisocial personality disorder.

Sex plus product is a trackworn formula. The appeal of the ads goes deeper than that. If the models are appealing but the clothing is unappealing, what does it say if the overall ads are appealing? It says that the models are winning.

Theirs is a temporary victory. An anxious, uncertain victory, as their facial expressions -- always their facial expressions, in every ad -- beg us to consider. They are winning against the clothing.

They are beautiful. Strangely. Tragically. Momentarily. For just a fleeting instant -- so the narrative of the artwork shouts -- in the first flush of youth, they are for a manic, over- and underconfident, fast, lost moment precisely Good Enough.

They are prey.

The American Apparel narrative is art, horrible and total. One man's view of women as objects. Objects to be taken, used, discarded past their shine -- much less their usefulness.

Look at this waste. This trash. Stare for a moment. Look what I've done to it. What would you like to do to it? Fine, it's all yours. It's almost over anyway.

Sartre's hell can't hold the man for whom there are no other people.

04.18.2011 23:00

>Run Fight Magic

>HP: 0

The Fetish Diary: Bandage Fetish

File Under: /about/fetish

By now a well-known Japanese fetish, based on the injured Rei Ayanami character from Neon Genesis: Evangelion with a dash of Southeast Asian bird flu chic, I find I can't get behind this one. Perhaps it's meant to inspire sympathy, a desire to care for -- nurse a potential mate back to health and reap the benefits, but I'm always reminded of the line from William Gibson's Neuromancer: "Beyond them, at another table, three Japanese wives in Hiroshima sackcloth awaited sarariman husbands, their oval faces covered with artificial bruises; it was, he knew, an extremely conservative style, one he'd seldom seen in Chiba."

09.15.2009 23:00

>Run Fight Magic

>HP: 0

The Fetish Diary: School Girl Complex

File Under: /about/fetish

There's no nudity, but I can't quite call this photoset safe for work either. If anyone understands why that is, please let me know. (The same if anyone with a bit of Japanese can help give proper credit to the photographer.)

08.12.2009 23:00

>Run Fight Magic

>HP: 0

The Car

File Under: /about

Unable to find work in LA these past four months, I now have to move back East. The following are thoughts I should be dissuaded from...

QED: If I sell the car for $1300, I will lose approximately the cost of the trip, plus c.

Unfortunately, this decision has more or less been made for me; whatever I can recover on the car is cash in hand that I'll need to get through the next few months in Maine. On the other hand, if I'm still unable to find a buyer after another week or so...

02.02.2009 23:00

>Run Fight Magic

>HP: 0

I Have A Map

File Under: /about

I am now... UNSTOPPABLE!

12.15.2008 23:00

>Run Fight Magic

>HP: 0

Oh Great, Now I'm Under Quarantine

File Under: /about

11.23.2008 23:00

>Run Fight Magic

>HP: 0

So Sick of T-Mobile

File Under: /about

The T-Mobile call centers seem to have been fobbed a new policy requiring everyone to be more chatty, informal and energetic. Much, MUCH more chatty, informal, and energetic.

This is even more irritating than it sounds. We're not at a party. I'm not trying to hook up with you. I don't even know how cool the handset is, because I don't have it yet. That's why I'm calling.

Rewind. I ordered a new phone for $18 at the end of September and signed up for two more years of service. Note that the phone was "free," except for an $18 fee, which wouldn't have been incurred by simply using my current phone for two more years. We, as a society, are drowning in bullshit.

I checked UPS.com last week to find out why the phone hadn't arrived yet. They had no information about the order, so I called T-Mobile again. The ridiculously chatty, informal and energetic representative informed me that it hadn't shipped yet, but would the next day. I verified that it was coming to my new address in LA, not my old address in Boston, thanked the representative and hung up.

Fast-forward to last night. On a whim, I checked UPS.com again for the shipping status. The phone was in Chelmsford, MA, and scheduled to be delivered today. I called T-Mobile back.

Chatty, informal and energetic Esther told me that the phone was back-ordered. No, it's aready been shipped, I told her, and gave her the tracking number. She verified that as true, and finally gave me a number to call -- which I realize now she must have gotten by Googling the UPS Store in Cambridge, MA. I was told to call and cancel the delivery. Once the phone got back to T-Mobile (whenever the hell THAT might be), they would reprocess the order and send it out to me in LA. I called the number, got a machine, and left a message.

I checked UPS.com this morning. The phone has been delivered. To my old address, on the beautiful North Atlantic.

I'm about to call T-Mobile for round three.

10.05.2008 23:00

>Run Fight Magic

>HP: 1


>The Travis hits!

>Would it not be easier to simply have your former roommates take the package, which has apparently arrived, and ship it out to you in LA?

Rockland Lighthouse

File Under: /about

The Friends of the Rockland Breakwater Lighthouse in Rockland, ME have done some wonderful work renovating the interior. The tower roof is now open to the public. I talked my mother into a walk out to it this Sunday.

Click for larger photos:

09.21.2008 23:00

>Run Fight Magic

>HP: 0

2008 Resolutions

File Under: /about

01.05.2008 23:00

>Run Fight Magic

>HP: 0

You Can Put a Pig in a Dress, Too

File Under: /about

This weekend, as part of my ongoing project of pretending to be my age, I picked up my first decent coat in Freeport, Maine.

Now to do something about everything else. This could take a while. Maybe I'll start with the hair.

11.27.2007 23:00

>Run Fight Magic

>HP: 1


>The Travis hits!

>Nice coat.

It's a Record

File Under: /about

My roommates have gone through an entire roll of toilet paper in one day. Ladies, if any of you are looking for a nice young man to settle down and, I dunno, move in with... let me know.

11.25.2007 23:00

>Run Fight Magic

>HP: 0